Fractional GTM Leadership
Your buyers have changed how they buy. Your marketing should reflect that.
I help tech and fintech founders build the GTM strategy that drives growth today — and the AI visibility that will define who wins tomorrow. Senior marketing leadership, without the full-time cost.
Activation uplift at Square
Years in tech marketing
European markets
Revenue growth driven
You have a great product. But growth isn't following.
These are the challenges I hear most often from founders and CEOs at tech and fintech companies in France and across Europe.
No senior marketing leadership
You have execution resources but no one to set the strategy, own the positioning, or build the GTM framework. Every campaign feels disconnected.
Stalled European expansion
You've succeeded in one market but can't replicate it elsewhere. Each new country feels like starting from scratch without a proven playbook.
Activation and retention gaps
Users sign up but don't activate. Customers churn before they see value. The product is good — but the onboarding and messaging aren't converting.
Too early for a full-time CMO
A senior hire costs €150k+ per year before equity. You need the strategic thinking now, but not the full-time overhead.
Three ways to work together
Each engagement is scoped to your specific stage, goals, and budget. All include direct access to me — not a junior team.
GTM Blueprint
A deep-dive audit of your current go-to-market strategy, followed by a concrete, prioritised action plan. Ideal for companies preparing a new market entry or a product launch.
- Full GTM audit (positioning, ICP, channels, messaging)
- Competitive landscape analysis
- 12-week prioritised action roadmap
- Executive presentation & Q&A session
Activation Engine
Hands-on execution of your activation and retention strategy. I embed in your team to redesign onboarding, build conversion funnels, and implement the measurement framework.
- Onboarding journey redesign
- Conversion funnel build & optimisation
- Lifecycle messaging strategy
- KPI dashboard & weekly reporting
Fractional GTM Leader
I act as your part-time Head of Marketing or CMO — setting strategy, managing your marketing team or agency, and owning the GTM roadmap. Typically 2–3 days per week.
- Monthly GTM strategy & OKR setting
- Team management & agency oversight
- Board-level reporting
- Hiring support for full-time marketing lead
Not sure which format fits your situation? and I'll tell you honestly.
A framework built for European tech scale-ups
Most marketing consultants give you a slide deck. I give you a working system — built around your product, your market, and your team's capacity to execute.
Diagnose
Before recommending anything, I spend time understanding your product, your customers, your competitive context, and what has already been tried. No assumptions.
Design
I build a GTM framework tailored to your stage and market. This includes positioning, ICP definition, channel strategy, and a sequenced roadmap with clear priorities.
Deploy
Strategy without execution is worthless. I work alongside your team to implement, test, and iterate — moving fast while building systems that outlast the engagement.
The GTM Blueprint Framework — applied across every engagement
Senior marketing leadership, without the full-time overhead.
I'm Chloé Corleto — a marketing strategist with over eight years of experience building and scaling Go-to-Market functions for some of Europe's most demanding tech companies. I am based in Aix-en-Provence, France and work with clients across France and the broader European market.
At Square, I led the GTM strategy for the French market launch of their hardware products, redesigning the onboarding experience and achieving a +23% improvement in hardware activation — directly contributing to a +4% revenue increase in the first year.
At Amazon, I managed strategic partnerships and led product marketing for Alexa Smart Home launches across the EMEA region, coordinating campaigns across France, the UK, Germany, Italy, and Spain.
Today, I bring that same rigour and ambition to early and growth-stage tech startups in the South of France and beyond — as a Fractional GTM Leader who can provide C-suite marketing strategy without the full-time cost.
What good GTM strategy actually delivers
These are representative examples of the work I have led. Company names are kept confidential, but the outcomes are real.
+23% hardware activation in 90 days
A US-based fintech expanding into France had a strong product but a fragmented onboarding experience that was causing high drop-off rates at the activation stage.
Outcome: 23% improvement in hardware activation rate, contributing to a 4% revenue increase in Year 1.
Coordinated multi-market launch across 5 European countries
A global tech giant needed to launch a new smart home product category simultaneously across France, UK, Germany, Italy, and Spain — each with distinct regulatory, retail, and consumer contexts.
Outcome: Successful simultaneous launch across all 5 markets on schedule, with above-target sell-through in France and the UK in the first quarter.
Common questions
If your question isn't answered here, the fastest way to get a direct answer is to book a 15-minute call. No pitch, no pressure.
Start with a free 30-minute discovery call.
Tell me about your company and your biggest marketing challenge. I'll tell you honestly whether I can help — and if so, how. No pitch, no obligation.
Book a Call