Your brand, recommended by AI.
Your buyers now research using ChatGPT, Perplexity, Claude, and Gemini before they ever contact a sales rep. I help tech and fintech companies measure, understand, and improve how their brand and products appear in AI-generated answers — and outperform their competitors where it matters most.
Book a free diagnostic callWhat is AI Search? GEO & AEO explained.
Search has fundamentally changed. Your buyers no longer just type keywords into Google — they ask questions to AI tools and trust the answers they receive. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the disciplines that ensure your brand is cited, recommended, and trusted in those answers.
The practice of structuring your brand, content, and digital presence so that Large Language Models (LLMs) like ChatGPT, Gemini, and Claude cite and recommend you when users ask questions relevant to your product or market.
The practice of optimising your content and authority signals so that AI-powered answer engines — including Google's AI Overviews, Bing Copilot, and Perplexity — surface your brand as the authoritative answer to high-intent queries.
Why it matters now
of B2B buyers already use LLMs in their decision-making process
6th Sense, Nov 2025
of B2B buyers prefer a rep-free buying experience — they research independently first
Sopro, Jul 2025
of buyers had already chosen a preferred vendor before first contact with a sales rep
6th Sense, Oct 2024
in B2B spend will be AI-agent intermediated by 2028
Gartner, 2025
AI Search is not SEO
Many companies assume that good SEO automatically means good AI visibility. It does not. LLMs are trained on different signals than search engines, and optimising for one does not guarantee visibility in the other.
"Doing SEO wrong loses you traffic. Doing AI Search wrong loses you trust."
What I do
A complete AI Search consulting service — from measurement and benchmarking through to strategy and execution.
You can't improve what you can't see. I provide structured, ongoing reporting on how your brand and products are positioned across the main AI search tools — ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Each report tracks how often you appear, in what context, with what sentiment, and for which types of queries.
Understanding where you stand relative to your competitors in AI-generated answers is as important as knowing your own position. I map how your key competitors are cited and recommended by AI tools, identify the gaps in your relative visibility, and highlight the opportunities where you can gain ground.
The queries your high-intent buyers are typing into AI tools are different from the keywords they use in Google. I identify the specific prompts and questions your target customers are asking AI systems — and map them to the moments in the buying journey where AI visibility matters most.
Improving your AI visibility requires action on two fronts: the content you own and control, and the content others publish about you. I provide concrete, prioritised recommendations on both — so you know exactly what to create, update, or pursue to improve how AI tools see and cite your brand.
How we work together
A 30-minute conversation to understand your current situation, your market, and your goals. I'll give you an honest assessment of your AI Search starting point.
A comprehensive review of how your brand appears across major LLMs and AI answer engines — with a competitive benchmark and a prioritised gap analysis.
A tailored AI Search strategy aligned to your GTM objectives, with a phased action plan covering analytics, content, and earned media.
Hands-on support to implement the strategy, with regular reporting on your AI visibility metrics and competitive position.
SEO (Search Engine Optimisation) focuses on ranking in traditional search results pages like Google. GEO (Generative Engine Optimisation) ensures your brand is cited and recommended in AI-generated answers from tools like ChatGPT, Gemini, and Claude. AEO (Answer Engine Optimisation) specifically targets AI-powered answer engines — including Google AI Overviews, Bing Copilot, and Perplexity — so your brand appears as the authoritative answer to high-intent queries. The three disciplines are complementary but rely on different signals and require different strategies.
Yes. LLMs are trained on different signals than search engines. A strong Google ranking does not automatically translate into AI visibility. In fact, many well-ranked brands are completely absent from AI-generated answers in their category — while lesser-known competitors with stronger citation profiles and structured content are recommended instead. AI Search optimisation is a separate discipline that requires its own audit and strategy.
I use a structured methodology that involves systematically querying the major AI tools (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) with the high-intent prompts your buyers are most likely to use. I track how often your brand is mentioned, in what context, with what sentiment, and how that compares to your key competitors. Reports are delivered on a regular cadence so you can track progress over time.
The first meaningful results — a clearer picture of your current AI visibility and competitive position — come from the initial audit, which typically takes 2–3 weeks. Measurable improvements in how AI tools cite and recommend your brand generally take 3–6 months, depending on how much content and citation work is required. I track progress at every stage so you always know where you stand.
Yes. While my primary focus is the French market, I work with tech and fintech companies across Europe. AI Search is a global discipline, and the methodology I use applies regardless of geography. I work fully remotely and have experience across more than 10 European markets.
Absolutely — and this is often the most effective approach. AI visibility and go-to-market strategy are increasingly interconnected: the prompts your buyers use in AI tools reflect their buying intent, and the content that drives AI citations is the same content that builds pipeline. I offer combined engagements that address both dimensions in a single, coherent strategy.
A free 30-minute diagnostic call is the best place to start. No pitch, no obligation.
Book a free diagnostic call